Tuesday, March 1, 2016

We Can Remember It for You Wholesale

Public tracking techniques such as facial recognition [and tracking billboards] are "largely unregulated"

In Germany, the Astra beer brand recently created an automated billboard that noted when women walked past. The billboard approximated the women’s age, then played one of several prerecorded ads to match.
Retailers can use facial recognition systems to see how long people of a particular race or gender remain in the shop, and adjust displays and the store layout to try to enhance sales.

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