no alternative

In this new era of financing, people were urged to go beyond their own capacity to pay by consuming with their future income. Another way to circumvent the natural laws was the new consumerism. The simple principle that demand creates supply had expired. Instead, supply was first created, after which, with the help of marketing, demand as well as the necessary consumption culture was introduced, as illusory as tobacco advertising and bank credits. There are hundreds of bread brands in your supermarket, but not quite the one you want, right?

-- Mats Sederholm
they-say-there-is-no-alternative